In these days of emails and internet, less and less companies present to the standard expected by customers. Imagine the impact when you respond to an enquiry with a folder, covering letter, prices and a company brochure.
Imagine that prospective customer walking into a meeting armed with your impressive presentation and all the information they need to present you to their colleagues and partners. You immediately have the edge over emailed information printed out on lowest quality copy paper with page breaks all in the wrong places.
You may immediately think that email is of course so much cheaper – but remember, you only get one opportunity to make the right impression – and a much better chance of winning a customer for life.
It goes without saying that your presentation and brand promotion get a much better chance to shine – where it really counts – with the customer and his or her team.
With improvements in manufacturing efficiency and quality, any business can afford a good quality folder. Not a big investment to impress your customers.